Cotton is a breathable and absorbent fabric, more so than synthetic blends. That makes sheets cooler in the summer and towels more effective in their drying ability. Better than cotton is organic cotton that's free of chemicals, dyes, finishes, resins and bleaches: it's great for allergy sufferers and for the environment.
Cotton made of longer threads with a higher thread count is more durable and less prone to wrinkles than shorter threads and lower thread count fabric. You don't have to buy 600 thread count Egyptian cotton sheets to get a quality sheet or towel, but you have to balance all the elements that go into making quality towels, sheets, and other linens. Cotton cleans more readily than synthetic blend fabrics, too. Unstained towels and linens will be used longer, saving you money.
Organic cotton is a sustainable and durable fabric, making it an environmentally friendly option for the hospitality industry.